Leading Digital Marketing Agency Sydney
At Caalano Digital, we’re more than just another digital marketing agency in Sydney—we’re your growth partner.
- Lead Generation & Business Growth Specialists
- Focused on Profit
- Data-Driven Performance
Clients
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Our Partners
We understand your business KPI's and turn them into marketing goals.
Here at Caalano Digital we believe that when you spend money on marketing you should make money on marketing.
We help make the connection between business KPI’s and marketing goals ensuring that our approach to digital marketing actually contributes to your bottom line.
- Measurable results
- Profit First Approach
- Customer journey centric
- Enhanced user experience
Our Services
Business Development & Sales Systems
Drive growth and boost your sales with our tailored Business Development & Sales Systems. We work with you to create strategies and implement systems that align with your goals, helping you convert leads into loyal customers. From lead generation to closing the sale, our approach ensures every step of your sales process is optimised for maximum efficiency and success.
Social Media Advertising
Need to connect with your customers on the most important social media platforms? We run effective Social Media Advertising campaigns to expand your reach and nurture them into long-life customers. With our data-driven model and end-to-end tracking, you'll know exactly where all the opportunities and results are.
Google Ads & Pay Per Click
Reach new audiences and get sales immediately with a pay-per-click campaign using Google Adwords or Bing Ads. Our data-based approach gives us a full understanding of what works and what doesn't - so you can make the most out of your ad spend.
Website Design & Development
Your website is often the first impression customers have of your business. We design and develop high-converting, user-friendly websites that not only look stunning but are optimized for performance and sales. Whether it's a full redesign or a new build, our team ensures your site is a powerful sales tool.
CRM & Business Automation
Streamline your operations and enhance customer relationships with our CRM & Business Automation solutions. We help you implement and manage systems that automate repetitive tasks, improve efficiency, and give you more time to focus on what matters most—growing your business.
Caalano Systems
Centralise, streamline, and automate your business operations with Caalano Systems. Our all-in-one CRM solution is designed to give you complete visibility and control over your sales, marketing, and customer service processes. From managing leads to tracking performance, Caalano Systems helps you scale efficiently, ensuring you have the tools to grow your business with confidence.
A Data Driven & ROI Focused Team of Performance Marketers
With Over 20+ Years Experience
At Caalano Digital we focus on the actual metrics that it takes to grow your business. We take the guesswork out of where your next lead, sale or client is coming from by intsalling our proven framework that we have implemented in over 50+ businesses across 6 different countries and within 20+ different industries.
Proudly Worked With
Hear From Our Clients
Our Team Has Worked With
At Caalano Digital, our team has had the privilege of working with brands of all shapes and sizes – from household global brands to ambitious one-man bands. Our diverse experience across different industries means that no matter the size or scale of your business, we have the expertise to tailor strategies that drive results. We understand the unique challenges faced by businesses at every stage of growth and are here to help you not only meet your goals but exceed them.
Local Business Awards 2022-2023 Finalists
Our Case Studies
Our success is defined by the results we achieve for our clients. From global industry leaders to fast-growing local businesses, we’ve had the privilege of partnering with brands at every stage of their journey. Below, you’ll find a selection of our recent case studies that showcase our ability to craft tailored strategies, drive measurable growth, and create lasting impact. Each case study reflects the dedication, innovation, and expertise that Caalano Digital brings to every project.
Frequently asked questions
What is a Digital Marketing Agency and how does it work?
As a performance-based digital marketing agency, we partner with your business, build a tailored strategy that aligns with your business goals. Then turn this into our marketing KPI’s and begin your project. With everything from Facebook Ads and Google Ads to Sales Systems and Conversion Rate Optimisation, we aim to help you build a revenue generating machine, with a profit first approach.
Our responsibility is to create a highly converting funnel that captures attention from your desired target audience and nurture them into continuous paying customers. We generate you more return on investment from your marketing dollars so you can continue growing your business.
Think of us like your outsourced CMO, or the performance department in your marketing team. We operate behind the scenes of your business and take all the marketing responsibility off your plate to give you your time back.
How long does it take to see results?
This entirely depends on a couple of factors:
- Product-Market Fit
- What components of the digital marketing funnel are in place
If you already have a winning formula in terms of the funnel and you already have customers buying your product/service, we expect to generate better results for your Facebook and Google Ads campaigns within the first month of launch.
However, if you don’t have a proven funnel in place, or product-market fit, we estimate it may take up to 3 months before we start seeing substantial results from your digital marketing campaigns.
Each business situation is different. Therefore, the only accurate way to determine this will be to speak to one of our digital marketing specialists as we will need more information to give you an accurate expectation of results and timelines.
The Benefits of Hiring a Performance Marketing Agency vs. an In-House Team
There are many pros and cons to hiring a performance marketing agency vs. an in-house team.
Hiring an in-house marketing team can be great as they will intimately understand your business and communicate to your customers in a way that aligns with your core values and products. However, the main limitation with hiring in-house includes the resources required to begin building an internal team and the expertise in each area of digital marketing.
It can be extremely time-consuming to onboard and train new staff. Additionally, you could be looking at up to $200k per year to hire your in-house team if you had every single function of digital marketing covered. If you hire generalists in your internal team, they may not have the expertise in a specific area such as Paid Advertising or Search Engine Optimisation (SEO), which limits your ability to get results and grow.
Inversely, a digital marketing agency can be much more affordable for the expertise you are acquiring. Given digital marketing agencies focus on their craft every day, business owners that are growing generally gain a lot more value from going to agencies. You can pay for what you need and expand as your grow which is much more affordable for many small-medium sized businesses.
Agencies have marketing experts with several years of dedicated experience at their disposal with relevant and up-to-date industry insights on best practices. So, businesses partnering with agencies gain the benefit from these insights into their campaigns.
What are the best marketing channels for my business?
It depends on your business, your goals and your time horizon of results! Every business is different (even if they are in the same industry). A lot of platforms behave and can achieve the same goals.
Many channels such as Facebook Ads and Google Ads generally achieve results within the first few months of launch. Whereas Search Engine Optimisation (SEO) can take up to 6-12 months to see results. Additionally, there are other platforms and tactics such as email marketing, YouTube, Tik Tok etc.
All of these platforms work if executed correctly. However, some marketing channels will get you faster than others. The key is to understand what will work the best for your business and generate you the most optimal results.
In our strategy call, we will discuss your business goals and determine the best marketing channel for your specific situation.
Should I run paid ads if I don't know if it will be profitable?
Before you invest in digital marketing, it’s important to run the numbers and forecast your results. Otherwise, you risk going in blind and losing a lot of your marketing investment.
Even if you get the best click-through rates, conversion rates and flood your business with 1000’s of customers, if the numbers don’t stack up on each sale, you will lose money. Period.
Before you run ads, you must factor in the following:
- Ad Spend (Your advertising budget for the month)
- Gross profit margin (how much money you make after taking into account the money you pay for your product/service)
- Cost per click (how much it costs to get a click)
- Conversion rate (how many people out of 100 converts into a customer)
- Average Order Value (how much the average customer pays you)
If you need help figuring this out, we will go through this exercise on our strategy call.
I'm running my own ads and not getting results. What do I do?
If you are running Social Media Advertising or Google Ads and aren’t getting the best results, there are a couple of levers that you can pull to improve your profitability.
Possible improvements include:
- Decrease costs associated to fulfill your product/service (improve gross profit margins)
- Increase the price of your product/service to generate more per customer (AOV)
- Increase stickiness to improve the return customers and generate more per customer (AOV)
- Increase your conversion rate by optimising your funnel (conversion rate)
- Improve your copy and creative to get cheaper traffic (cost per click)
- Expand to different channels to get cheaper traffic (cost per click)
- Maximise Lifetime Value through up-selling and cross-selling products (LTV)
A combination of all the above will improve your bottom line figure.
The idea is to identify pull all the levers through an optimised funnel which together will substantially improve your revenue. This is what we do at Caalano Digital.
We audit your entire business and marketing funnel to identify the most optimal way to improve results. Through this, we develop a strategy to get cheaper traffic, increase conversions and get customers spending more.
That’s how we scale businesses.
If you need help with this, contact us for a free strategy audit now!
How are you different from other digital marketing agencies?
Caalano Digital was founding on the idea of partnering with businesses on their business journey and do everything possible to help them grow – without the cheap sales tactics and lies.
After being in the digital marketing industry for many years, our founder, Alex Serrano, realised there was a gap in the market for a digital marketing agency that generates results for its clients and genuinely cared about the businesses they work for. Instead of traditional marketing agencies over-promising and under-delivering for clients, we built an agency that actually cares about the businesses we work with. You’re not just another number on the list when you work with us.
Our agency focuses on nothing else but results and giving the time and attention needed for every client we work with.
If you’re looking for an agency partner that will get you results, do everything to help you grow and help you go to where you want to be, we’d be a perfect fit for each other.
Meet The Founder
Alex Serrano
Alex Serrano has a storied background in building successful eCommerce brands. Throughout his journey to grow and scale his own businesses, Alex encountered numerous agencies that promised results but consistently fell short. Frustrated with the subpar service he received, Alex realized there had to be a better way to help clients grow than the traditional digital agency model.
In addition to his own ventures, Alex has an impressive digital marketing resume, boasting experience with international and national brands such as Coca Cola Amatil, Reece, L’Oreal, Henkel, Edgewell Personal Care, Lark, Hill’s Pets, and notable sports brands like Wilson and Salomon.
Caalano Digital's expertise in digital solutions, from Social Media advertising to CRM integrations, have significantly improved our workflow and customer engagement. The team is highly knowledgeable, professional, and always willing to go the extra mile to ensure everything runs smoothly. Their attention to detail and innovative approach set them apart from many digital agencies we've worked with. If you're looking for a reliable and results-driven digital partner, I highly recommend Caalano Digital! ⭐⭐⭐⭐⭐
As a small business owner in the Hills District, partnering with Caalano Digital has been one of the best decisions I’ve made for my business. Their expertise in SEO, Google Ads, and Social Media Advertising has helped me significantly increase my online presence and attract more local customers. Before working with them, my website barely appeared on search engine results. Now, I’m ranking on the first page for key terms relevant to the Hills District, and the traffic to my site has more than doubled. Their Google Ads campaigns have also been a game-changer, bringing in highly targeted leads without blowing my budget. What sets Caalano Digital apart is their understanding of local businesses like mine. They tailored their strategies to my needs and took the time to explain everything clearly. I’ve seen a measurable increase in inquiries and sales since partnering with them, and I couldn’t be happier with the results. If you're a business in the Hills District looking to grow, I highly recommend Caalano Digital. Their dedication and expertise make them an invaluable partner.
Alex and his team are true professionals. Great service & great communication. Would highly recommend for quality digital & social needs.
I couldn’t be happier with the outstanding service provided by Alex and his team at Caalano Digital! From the start, their expertise in Facebook, Instagram and Google ads helped us target the right audience and generate high-quality leads. Their in-depth understanding of lead generation strategies made a noticeable impact on our campaigns. What really sets Caalano Digital apart is their seamless approach to automation and CRM management through their platform Caalano Systems. They ensured our systems were optimised, saving us time while improving efficiency. Additionally, their attention to detail in website design and development brought our vision to life, resulting in a stunning, user-friendly site. Alex and his team are professional, knowledgeable, and always go the extra mile to deliver exceptional results. Highly recommend them to any business looking to grow and streamline their digital presence!
Alex, Laura and the team were an absolute dream team to work with. From day one they understood what exactly my brand needed to really represent and showcase our services and story. Would highly recommend them to everyone. Really happy with my new fabulous and easy to use website to the customer service they provide daily and are consistently there to provide answers and help work things out. Thank you Skinlife beauty rooms x
Alex and the team at Caalano Digital were outstanding! Their service was prompt, communication was clear and timely, and they exceeded all of our expectations. Highly recommend them for their professionalism and quality work.
Shopped around, tested other digital agencies & results were inconsistent for months, Alex & his team live and breathe this industry & are so passionate about it, will work tirelessly to achieve your goals & outcomes. Give them a go.
Alex and his team were amazing to work with. These guys are the best in the ECommerce industry. They are so easy to work with and the knowledge they have is invaluable. Thank you to the team at Caalano Digital for looking after our eCommerce!!!! It was a pleasure to work with you and look forward to future projects.
Alex is a wizard. He absolutely knows his industry so well, stays up to date / is a few steps ahead of the game. He is very analytical and understands how to analyse the data, where to make changes and a very methodical way of tracking it all. As a growth partner, he can truly map out the right strategy and is very efficient in his approach always taking action, excellent communication and he just gives you SO MUCH VALUE! my business has had so much growth since working with Alex, recommending his service isn’t enough, I need to shout it from the roof tops! If there’s one thing you outsource you want Caalano Digital on your team!!
Highly recommend, the team at Caalano were outstanding. The whole process was seamless and very professional.
Working with Alex and the rest of the team at Caalano Digital has been effortless and best off all they understood what my business needed in order to succeed in this space. Highly recommend Caalano Digital.
Alex from Caalano Digital has been very professional to work with and has provided my business with some fantastic results using his marketing prowess. Highly recommend to any business looking to boost your Success!
The team at Caalano were extremely knowledgeable on digital marketing to assist my business grow. Their ability to break down a some what overwhelming process/section of my business into understandable and KPI driven tasks allowed my business to grow. Would highly recommend.
Amazing service and professionalism
If you want someone who treats your business like it's their own, has in depth knowledge of Google, Facebook and online business systems and exceeds all timelines then Alex and his team are what you need.
